Refresh your Body and Soul

Alchemy Spa & Wellness is a locally owned and operated spa located in one of Birmingham's favorite community hubs: Pepper Place. Transformation, Self-love, and Empowerment are the pillars of this business, so it was essential to design a brand that feels authentic to these values and as well as feel like a place that speaks to Alchemy’s mission: A place to refresh the body and soul.

Roles and Responsibilities

I had a great time working closely with my client to create a logo and fully realized brand. Inspired by natural elements like flowing streams and rejuvenating rays of sunlight, I created a look and feel that is meant to reflect a refuge to nature, a place for folks to recharge and take a moment to break away from the outside world. I was responsible for all logos and brand assets as well as creating the brand guidelines.