A Taste of Tradition

For nearly 30 years, Crestline Bagel Company has been a Birmingham staple, serving handcrafted bagels made with premium ingredients and time-honored techniques. Rather than reinventing a brand the community already loved, our goal was to thoughtfully modernize its identity while preserving the familiarity and charm that had made it a neighborhood favorite.

Roles and Responsibilities

Following the development of the new brand identity created by AMD, I led the design of the supporting brand experience across both print and digital touch-points. I designed a custom five-page Squarespace website, menu system, business cards, and additional branded collateral, ensuring every customer interaction felt cohesive and reflective of the updated identity. I also directed a branded photoshoot, collaborating with the photographer to create imagery that captured the warmth, craftsmanship, and community-centered spirit of Crestline Bagel.