Move Better Together

Form Theory is a boutique pilates studio with a philosophy of movement. They believe strength is empowering, and movement should support the life you actually live. Every body deserves access to expert-led training in an environment that feels refined, welcoming, and respectful. This client wanted to take accessibility and elevate it through sophisticated imagery. The result was an inclusive fitness brand that had the treatment of a luxury hospitality service.

Roles and Responsibilities

As the lead on this project, I created all deliverables from scratch with the client’s vision in mind. This began with a series of discovery calls to ensure I had the right direction. From mood boards and initial sketches to logos and the final brand presentation, the final look and feel was one that made me proud to be a part of.