Bespoke Florals

I got to work closely with the Founder and her mother, a close-knit, dynamic duo team. Behind glorious, is a mission to fill spaces with joy, creativity and, most importantly, whimsy! Delivering memories through bespoke arrangements and floral experiences is what glorious is all about, and their branding shouldn't feel any different.

Roles and Responsibilities

From discovery through launch, I was involved in every stage of the creative process. I led the design of the complete visual identity, including the primary logo, logo variations, custom icons, supporting print collateral, and a five-page custom Squarespace website. I also collaborated on a branded photoshoot with local photographer Mary Fehr, providing creative direction and day-of support to ensure the imagery aligned with the brand's vision. Those final assets became an integral part of the website, helping bring the digital experience to life.