Fresh ideas, Handpicked Details, Flourishing events

Selectively is a high-end wedding and event planning business created by Salley Rose. It was such a joy working closely with Salley and connecting with a young and passionate entrepreneur. She came with fun ideas and an eagerness to launch her business with a fresh brand design and branded photoshoot. 

Roles and Responsibilities

I began this project with a discovery session to better understand Salley's vision, goals, and the experience she wanted her brand to convey. She shared inspiration rooted in elegant, typography-driven design—particularly wedding stationery—which became the foundation for the creative direction. From there, I developed a cohesive visual identity from the ground up, including the logo suite, iconography, color palette, typography, stationery, and supporting print collateral.